InJoy Living : Book Tickets For Daily Experience
A voucher App for leisure experience voucher purchase service adopting InApp Micro Service inside the original app. The overall design principle is to stay consistent with the original app's design style and reduce visual discrepancies for users when switching between services.
Role
UI/UX Designer
Contributions
UI/UX Design
UXR
Project
EC App
1 Month
Team
Project Manager
Dev Team
Project Goal
Competitor Analysis
Conducting competitor analysis during the design process provides invaluable insights into industry trends, user preferences, and potential gaps in the market. By studying competitors' strengths and weaknesses, designers can refine their product strategy, identify areas for innovation, and ultimately create a more competitive and user-centric solution.
Key Takeaways
SETTING UP STRUCTURE
We developed the voucher app concept based on user research findings aligned with our business objectives. Through multiple iterations of wireframing and prototyping, we refined the app's core features. I created a streamlined user interface that prioritized voucher discovery, personalized deals based on user preferences and location, and effortless redemption processes.
Wireframe
Final Design
In several iteration, the key functionalities of the product were explored and the behavior defined while a small development team built the first proof of concept
Product Selection
One-page intuitive selection process that making it simple for users to operate their preferred option. The process unifies product add-on operations and includes mechanisms to prevent errors.
Checkout Process
Amount and discount are clearly displayed in contrasting combination of the main color and black. Users are prompted to enter applicable discounts or vouchers in a specific order, and also to choose a payment. The invoice information and any remarks is located at the end of the checkout process.
Utilize
Design Guideline
The color scheme of the app is revamped to optimize screen color contrast. The font size hierarchy is refined for improved clarity and readability, The Guideline define the whole style and basic layout .
Information
For $Price
